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Protect your brand, with best-in-class content moderation

However, it also carries risks. A single misguided post or controversial campaign can trigger a communication crisis or toxic backlash, damaging the pristine image expected from high-end brands.

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Challenges

Toxic content damages your brand value

Your social media posts reflect your brand vision and values, and the comments they attract can seriously tarnish your image. Your audience needs to feel safe and inspired to engage with your brand: removing toxicity is the best way to do it.

Communciation crises happen quickly and easily

The instant nature of social media means toxic reactions to your posts can escalate quickly and go unnoticed. The result? Extra pressure on your teams, bad press for your brand, and a long-lasting, negative effect on public perception.

Online toxicity negatively affects conversions

As part of the buyer journey, luxury brands simply can’t afford to provide a poor consumer experience on their social media. Toxic comments can affect this, causing weak engagement, low campaign performance and fewer conversions.

Key figures

of all luxury purchases are digitally influenced.

of luxury shoppers use social media during their shopping journey.

$0bn

the size of social commerce market, with sales expected to keep growing.

of social media users made a purchase based on recommendation.

Product benefits

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Protect your brand value and image

Safeguard your values and control the narrative around your brand. Make sure interactions are safe and generate true engagement, by removing toxic and illegal content from your posts, and your ambassadors’. Track sensitive subjects you need to watch closely and take the pulse of your community, any time, any where.

Prevent and mitigate online crises

Take positive action on user generated content. Be alerted to unusual activity on your social media platforms and take immediate action, before it turns into a damaging communications crisis. Leverage customized, constant and dedicated support to reduce the risk of escalation. Trigger human review in complex situations.

Improve campaign conversion

Monitor, project and analyze the performance of your social media campaigns from an innovative new perspective. Identify the content that resonates with your audience, compare results of past and current campaigns and benchmark against industry leaders. Get a clear understanding of your online audiences, to truly connect with each one.

Frequently asked questions

Ready to see Bodyguard in action?

Request a free demo and see how quick and easy it is to monitor and moderate your social media content using Bodyguard.