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Put sporting values back in the game, with online protection

Online toxicity in sports is rapidly spreading through social media, causing significant damage. Abusive and illicit content erodes the values of sport and affects athlete morale. Discover how this impacts you and how Bodyguard helps protect your online presence.

Challenges

Online toxicity damages your brand

Only 1 in 5 comments posted on social media is supportive. Inappropriate, illegal and toxic comments reflect badly on your brand image, undermine your values and traditions, and stop true engagement between your club and your fans, by disrupting and spoiling interactions.

Revenue is affected without protection

Social networks for sports teams are a popular target for malicious scammers, trolls and abusive fans. Illicit streaming and betting links flourish on official pages, while spam and discriminatory content put revenues and sponsorship deals at risk.

Performance is impacted by online abuse

Studies show more than half of footballers taking part in international tournaments are victims of online abuse. And it doesn’t only affect football. Athletes need to focus on their performance and be protected from all toxicity, on and off the field.

Key figures

of athletes use their social networks prior to a game.

more hateful comments are posted after a loss.

of links posted are illicit streaming and betting sites.

of comments in sports are either hateful, harmful, spam or scam.

Product benefits

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Enhance fan experience with protection

Ensure positive engagement, in and out of stadiums. Bodyguard automatically removes hateful, harmful and illicit content from your pages, to protect your brand value. In-depth audience analytics let you understand fans better, and foster safe interactions.

Take proactive measures to safeguard your investments

Don't let your investments go to waste. Safeguard your sponsored campaigns and valuable partnerships by removing abusive comments from your posts. Detect and block spammers and scammers, and instantly delete or hide illegal and fraudulent links.

Keep athletes focused on the game

Your players and athletes are your biggest asset: and they’re also the preferred target of abusive sport fans and detractors. Keep them safe on and off the field, with unbeatable protection against toxicity, which frees them to focus exclusively on their mental health and performance.

Frequently asked questions

Ready to see Bodyguard in action?

Request a free demo and see how quick and easy it is to monitor and moderate your social media content using Bodyguard.