Football fans are passionate about their club, players and the game. With emotions running high, toxicity can spill from the stands to online fan forums and social media. The LFP chose to arm itself with Bodyguard's autonomous, AI-driven social monitoring and moderation solution, so they could fight back against any form of discrimination and online hate, create a safer, more inclusive online space and continue to promote the honorable values and high standards of sport. Bodyguard protects the LFP's, Ligue 1 Uber Eats and Ligue 2 BKT - amounting to over 23m followers across a variety of social media accounts - from all forms of online hate and harassment.
Clear mission and objectives
The LFP wanted to appease and stay ahead of the climate of hate that presents itself on social networks: particularly in the world of sport. They chose Bodyguard to protect their clubs, players, coaches and referees, who are regular targets of online threats. With rates of toxicity more than doubling on match days, effective moderation is vital to the LFP.
Foster a safe discussion space for fans
So that everyone can express their passion for the game freely, whether online or in the stands.
Fight against all forms of discrimination
Because racism, anti-Semitism, homophobia, sexism and other forms of toxicity have no place in sport.
Support young people and promote equality
By educating and improving their fan experience for a more inclusive, fair and positive football.
Results speak for themselves
messages analyzed to date
toxic messages identified
of messages removed
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