Toulouse FC, or TéFéCé, is a French football club rapidly gaining popularity. Its social media strategy, featuring innovative, fun, and authentic content, specifically targets young audiences aged 15-35 years old. Ahead of the 2022/2023 season and their notable return to Ligue 1, the club is confident that managing its extensive media platform will be crucial for boosting engagement. They understood that with a growing fanbase and heightened visibility, it was essential to ensure that their online presence remained positive and supportive. To address these challenges, Toulouse FC partnered with Bodyguard to ensure that their online presence remained positive and supportive.
Clear mission and objectives
After promising results, the club’s communications took a turn for the better, getting a lot more attention. With rising results, their team needed support to keep their social media assets safe from online hate, spam and scam. In addition, some of their news generated escalations in reactions that they could not have handled alone.
Safeguard Toulouse FC's community
Bodyguard safeguards the club, its fans, its players, and its partners by monitoring and moderating toxic content on their social networks around the clock.
Manage crisis swiftly and effectively
Bodyguard's expertise is key in helping the club's teams anticipate and manage potential crises swiftly and effectively, ensuring that Toulouse FC can navigate challenges with confidence and maintain a positive online reputation.
Scale monitoring in line with community growth
With Bodyguard, community growth is not an issue, as it automates comment management and measures audience performance.
Results speak for themselves
posts protected during the season.
of comments instantly deleted in the first 48hours of the crisis.
of people that commented this season are new authors.
“Bodyguard helps us make our social media posts meaningful every day. It also saves us a lot of time by automatically managing comments, which takes pressure off our teams.”
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