Online toxicity in sports is rapidly spreading through social media, causing significant damage. Abusive and illicit content erodes the values of sport and affects athlete morale. Discover how this impacts you and how Bodyguard helps protect your online presence.
Only 1 in 5 comments posted on social media is supportive. Inappropriate, illegal, and toxic comments reflect badly on your brand image, undermine your values and traditions, and stop true engagement between your club and your fans by disrupting and spoiling interactions.
Social networks for sports teams are a popular target for malicious scammers, trolls, and abusive fans. Illicit streaming and betting links flourish on official pages, while spam and discriminatory content put revenues and sponsorship deals at risk.
Studies show more than half of footballers taking part in international tournaments are victims of online abuse. And it doesn’t only affect football. Athletes need to focus on their performance and be protected from all toxicity, on and off the field.
Paris Saint-Germain FC is a giant in French and international football. They choose Bodyguard to moderate their social media channels and shield millions of fans worldwide from toxic content that degrades the fan experience, and could harm the reputation of this prestigious club.
Find out how we do it, in this customer success story.
Request a free demo and see how quick and easy it is to monitor and moderate content using Bodyguard.
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