Introducing Crisis Mode: Your ultimate tool to mitigate social media escalations

In the fast-paced world of social media, brands must navigate a landscape where every post has the potential to spark a wildfire of reactions. As brand reputation is more fragile than ever, the need for proactive crisis management has never been more apparent.

So what happens when a crisis hits, and negative comments flood in? This is where Bodyguard’s newest feature, Crisis Mode, comes into play, offering a lifeline for brands in the storm of online negativity.

What is Crisis Mode?

Imagine this scenario: you're a social media manager working to extend your brand's reach and engage with your community. Suddenly, a flood of negative comments, misinformation, or even outright attacks aimed at your brand begins. This is what we define as a crisis: a flow of comments over time that can negatively affect brand image and is poorly moderated, or not at all, requiring immediate action.

Designed to be the ultimate damage limitation tool for brands caught in a storm of online negativity, Crisis Mode offers a proactive solution to combat crises before they escalate out of control. In times of emergency, Bodyguard users can initiate Crisis Mode, which alerts the Bodyguard team and initiates a sequence of automatic actions to address the unfolding crisis.

When can you use this feature?

Social media plays a pivotal role in expanding brand reach and fostering positive engagement with your online community. But even the most well-managed social media accounts can fall victim to unexpected crises.

Crisis Mode is your safety net, enabling brands and businesses to address crises promptly before they escalate.

Activating Crisis Mode is simple: with just a single toggle in the dashboard, you can initiate a series of protective measures to mitigate the impact of negative comments and misinformation.