You can now clearly separate organic and paid content across your dashboard.

🧩 What’s included

• Organic posts: content published without budget, distributed to followers via platform algorithms.
• Paid (dark) posts: unpublished ads shown only to targeted audiences.
• Partnership posts: paid collaborations with creators or publishers, disclosed as branded content.

The Paid Filterer is available in Analytics, Messages, and Posts, giving you a dedicated view of paid activity without organic noise.

This new view helps you better understand performance, reactions, and risk tied to budgeted campaigns. You can also group paid posts into campaigns to analyze initiatives more consistently.

Paid-focused analyses can also be run through Aidan in Audience Intelligence by launching analyses exclusively on paid content using the filter.

📌 Current scope

• 4 Platforms: Facebook, Instagram, TikTok, Linkedin
• Boosted posts are not supported yet
• Co-posts are not supported yet

Paid vs organic comparisons require running separate analyses.

For more details on supported formats and usage, visit the Help Center.