Effective crisis management: How Petit Bateau used Bodyguard to safeguard their online reputation
Success Story

Effective crisis management: How Petit Bateau used Bodyguard to safeguard their online reputation

Since 1983, Petit Bateau has been a staple in sustainable fashion. Discover how they monitor and safeguard their social media presence and uphold a positive online environment with Bodyguard.

Founded in Troyes, France in 1983, Petit Bateau is a renowned brand specialising in sustainable fashion for women and children.

Built on the values of liberty, quality and durability, Petit Bateau is celebrated for its timeless designs and meticulous attention to detail.

The brand chose Bodyguard to protect its Facebook and Instagram accounts from harmful toxic content, to preserve their online image and maintain a safe, inclusive online space.

When faced with a surge in negativity on social media, the brand relied on Bodyguard further to navigate the crisis, and emerge unharmed.

Effective crisis management: How Petit Bateau used Bodyguard to safeguard their online reputation

Clear mission and objectives

Over many years, Petit Bateau has established itself as a wholesome brand with a focus on family. As their social media presence grew, they were understandably keen to protect their reputation online. Petit Bateau chose Bodyguard to monitor their Instagram and Facebook accounts, and quickly filter toxic content that could harm the online experience for their audience.

Mitigating damage

Bodyguard enabled Petit Bateau to quickly address a problematic situation on social media.

Timely response

Petit Bateau received immediate notifications by email whenever there was a surge in social media activity.

Detailed comment analysis

Bodyguard created tailored classifications for Petit Bateau for precise categorization and analysis.

Results speak for themselves

0k
messages analyzed to date.
+0%
increase in followers.
0
posts protected.
Hélène Trussart
Bodyguard is a great solution with the potential to grow even further. I would definitely recommend it to other brands.

Hélène Trussart

Head of Acquisition at Petit Bateau

Real customers, real results.

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