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In the world of luxury, reputation is everything. Prestige brands are built on decades of heritage, craftsmanship, and exclusivity. Yet in today’s always-on digital landscape, even the most respected names can see their reputation challenged overnight.
In the world of luxury, reputation is everything. Prestige brands are built on decades of heritage, craftsmanship, and exclusivity. Yet in today’s always-on digital landscape, even the most respected names can see their reputation challenged overnight.
In recent months, a wave of hateful messages targeting luxury brands has flooded social media. The trigger? A narrative centered around "Made in China" manufacturing claims.
In today’s always-on digital ecosystem, user-generated content can be a platform’s biggest asset or its greatest risk. Whether you’re running a social app, community forum or gaming platform, the conversations happening in real time define user experience, brand perception, and compliance posture.
Luxury brands are all about control. Every product, every campaign, every word is carefully chosen to protect the brand’s image. But on social media, that control is harder to maintain. Comments come fast. Conversations shift quickly. And staying silent when something goes wrong can quietly hurt your brand more than you think.
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