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Sometimes, your brand will attract criticism. Whether it’s a new product that doesn’t meet expectations or a controversial brand ambassador, not everyone will like everything you do, all of the time.
When it comes to marketing for brands and businesses, visibility is key. A strong social media presence can help you to attract customers, gather feedback, build and maintain customer loyalty.
Innovation is one of Bodyguard's core values. We show it by continuously improving our solution, and constantly evaluating how we can offer something more to our customers.
Every business today needs to be on social media. There are few free online platforms which allow you to connect with both your target audience and existing brand advocates in quite the same way.
We live in an increasingly digitised world. With the rise of social media, the internet has become the ‘go to’ place for people to express their thoughts and opinions.
Any brand with a large social media presence knows that at some point, a social media crisis is likely.
TikTok first burst onto the social media scene in 2016, but it was the Covid pandemic and the first lockdown of 2020 that saw its popularity surge to dizzying new heights.
In today's digital marketing landscape, it is crucial for companies to comprehend and evaluate their social media ROI to analyze the success of their online campaigns.
Originally launched as a chat platform for the gaming community back in 2015, Discord has grown over the last eight years to become one of the most popular online messaging platforms.
The 2023-24 football season is about to kick off and with it comes the excitement for fans of knowing that anything could happen.
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