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Imagine waking up at 3 a.m. to check your phone in case a new crisis needed solving. Imagine sleeping 3 hours a night to make sure you don’t lose clients. Imagine having to read hundreds of toxic comments every week, and trying to not let them affect you. Imagine being a community manager.
There have been racist and homophobic comments found on professional athletes and organizations’ social media accounts following Euro 2020. The problem is not a new one, and most agree that there needs to be a way to stop this activity. Stopping online hate in football is a very difficult issue to solve, but not everyone is aware that there are sensible and viable solutions currently available.
Online hate and toxic content have been increasingly present in the headlines. Not every business is aware of the economic impact that comes with this toxicity.
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